Pricing
GoHighLevel Pricing 2026: Plans, Costs & Which One to Choose
The sticker price is only half the story. Here’s what each HighLevel plan includes, what you’ll pay in usage on top, and how to pick the plan that fits your business without overpaying.
Abdul Moeez Hassan, Lead GHL Specialist
Updated
8 min read
Key takeaways
- At the time of writing, HighLevel has three main plans: Starter (about $97/mo), Unlimited (about $297/mo) and Agency Pro, formerly SaaS Pro (about $497/mo).
- Phone calls, SMS, email sending and AI features are billed on top through a pre-paid wallet, so your real monthly cost depends on volume.
- Most single businesses start on Starter; agencies with several clients usually need Unlimited; Agency Pro only makes sense if you will resell HighLevel through SaaS Mode.
- Prices and inclusions change, so always confirm on HighLevel’s official pricing page before you buy.
GoHighLevel pricing looks simple on the surface: three flat monthly plans. But the plan you choose decides how many client accounts you can run, whether you can resell the software, and how usage like texting and email is billed. Choosing wrong means either paying for features you never touch or hitting a wall three months in.
Our team helps businesses and agencies choose and set up HighLevel plans every week. Below is the breakdown we walk clients through, including the costs that don’t appear on the pricing page.
Note: All prices are in USD and accurate as widely published at the time of writing. HighLevel updates its plans periodically, so confirm the current figures on HighLevel’s official pricing page.
GoHighLevel pricing at a glance
HighLevel sells three core subscription plans, each billed monthly (annual billing has typically been available at a discount).
| Plan | Price (at time of writing) | Sub-accounts | Best for |
|---|---|---|---|
| Starter | ~$97/month | Limited (historically up to 3) | A single business or a very small agency |
| Unlimited | ~$297/month | Unlimited | Agencies managing multiple clients |
| Agency Pro (formerly SaaS Pro) | ~$497/month | Unlimited | Agencies reselling HighLevel via SaaS Mode |
All three plans include the core platform: CRM, pipelines, unified inbox, funnels and websites, calendars, forms, workflows, email marketing, reputation management and memberships. The differences are mostly about scale, branding and resale.
Starter plan (~$97/month)
Starter is HighLevel’s entry plan. It gives you access to the core feature set inside a limited number of sub-accounts.
What you get
- The full CRM, pipelines, calendars and conversations inbox.
- Funnel and website builder, forms and surveys.
- Workflow automation, email marketing and review requests.
- A small number of sub-accounts (historically three).
Who it’s for
Starter is the right choice for most individual businesses — a clinic, a contractor, a coach — because one business only needs one sub-account. It’s also fine for agencies testing the waters with one or two clients.
Limitations
Starter doesn’t include the full white-label experience or API access found on higher plans. Once you need more sub-accounts than the cap allows, you’ll have to upgrade.
Unlimited plan (~$297/month)
Unlimited is the plan most agencies end up on, and the name says it all: unlimited sub-accounts and users for a flat fee.
What you add over Starter
- Unlimited sub-accounts — one for every client, at no extra per-account fee.
- White-label branding — run the platform on your own domain with your own logo, including a branded desktop app.
- API access for basic custom integrations.
Who it’s for
If you manage marketing for more than a couple of clients, Unlimited usually pays for itself quickly compared with buying separate CRM and automation seats for each client. Many agencies bundle the cost into their retainers.
Agency Pro plan (~$497/month)
Agency Pro (previously called SaaS Pro) includes everything in Unlimited plus the tools to sell HighLevel as your own software product.
What you add over Unlimited
- SaaS Mode — create your own subscription plans, charge clients automatically, and provision their accounts on sign-up.
- Rebilling with markup — pass phone, SMS, email and AI usage through to clients at a price you set.
- Advanced API access and additional agency-level controls.
Who it’s for
Agency Pro makes sense only if you plan to resell the platform or rebill usage at a profit. If you’re a single business, it’s almost always overkill. Our GoHighLevel SaaS Mode guide explains how the resale model works and what it takes to run it.
Hidden costs: LC Phone, email, AI and the wallet
This is where most surprises come from. The subscription covers the software; usage is billed separately. Each sub-account has a wallet that you pre-fund, and HighLevel deducts usage from it as you go, typically with auto-recharge when the balance runs low.
LC Phone (calls and SMS)
LC Phone is HighLevel’s built-in telephony. You pay a monthly fee per phone number plus per-minute call charges and per-segment SMS/MMS charges. Costs vary by country and message length, and long texts are split into multiple segments, each billed separately.
A2P 10DLC registration
If you text US numbers, carriers require A2P 10DLC brand and campaign registration. That involves one-time and recurring carrier fees that are passed through to you. Rejections cost time, so it pays to get the application right first time — see our A2P 10DLC approval guide.
LC Email
HighLevel’s email sending service is billed per email sent. For most small businesses the cost is modest, but high-volume newsletters add up. Email verification, if you use it, is billed separately.
AI features
Conversation AI, Voice AI and content generation tools are generally charged by usage or as monthly add-ons per sub-account. A chatbot handling hundreds of conversations a month is a real line item, so model it before rolling it out. Our Conversation AI guide covers how to set one up efficiently.
Other paid add-ons
- White-label mobile app (a branded app in the app stores).
- Certain premium workflow triggers and actions billed per execution.
- WordPress hosting, HIPAA-compliance options and other optional extras.
Exact per-unit rates change and vary by region, so check the current rates inside your HighLevel account settings before forecasting.
Starter vs Unlimited vs Agency Pro: which one to choose
Use this rule of thumb based on what we see across client accounts:
| Your situation | Recommended plan | Why |
|---|---|---|
| One business, one location | Starter | One sub-account covers everything you need |
| Multi-location business | Starter or Unlimited | Depends on whether locations need separate accounts beyond the Starter cap |
| Agency with 1–2 clients | Starter | Validate your offer before committing to a bigger plan |
| Agency with 3+ clients | Unlimited | Unlimited sub-accounts and white-label branding |
| Agency selling software subscriptions | Agency Pro | SaaS Mode and usage rebilling with markup |
You can upgrade later without rebuilding your accounts, so there’s little risk in starting on the smaller plan and moving up once the business case is proven.
GoHighLevel free trial and discounts
HighLevel has typically offered a 14-day free trial on its plans, with extended trials sometimes available through partner or affiliate links. A credit card is usually required, and the trial converts to paid automatically, so set a reminder.
To make the most of a trial:
- Decide on one use case to test, such as lead capture and booking.
- Import a small batch of real contacts rather than building with dummy data.
- Build one complete workflow end to end — we share proven examples in 10 GoHighLevel workflow automations.
- Load a ready-made snapshot if you have one, to save setup time.
Annual billing has historically offered a discount over monthly. Be wary of unofficial “lifetime deals” — buy directly from HighLevel or through a legitimate partner link.
What GoHighLevel really costs per month
Your true GoHighLevel cost is the subscription plus usage. A useful way to estimate it:
- Subscription: your plan fee (fixed).
- Phone: number of phone numbers × monthly number fee, plus expected call minutes.
- Messaging: expected SMS segments and emails per month.
- AI and add-ons: any Conversation AI, Voice AI or white-label app you plan to use.
- Compliance: one-time A2P registration fees if you text US numbers.
For a typical single business on Starter with moderate texting and email, usage tends to add a relatively small amount on top of the subscription. For agencies, usage scales with every client — which is exactly why rebilling on Agency Pro exists.
Compared with paying separately for a CRM, scheduler, funnel builder, email platform and SMS tool, HighLevel is often cheaper overall. If you’re weighing it against a traditional CRM, our GoHighLevel vs HubSpot comparison looks at how the costs stack up as you grow. And if you’d like the platform configured for you, see our GoHighLevel setup services.
Frequently asked questions
How much does GoHighLevel cost per month?
At the time of writing, HighLevel's plans are about $97 per month for Starter, $297 per month for Unlimited and $497 per month for Agency Pro. Usage such as calls, SMS, email and AI is billed on top through a wallet. Confirm current prices on HighLevel's official pricing page.
What is the difference between Starter and Unlimited?
Starter limits the number of sub-accounts you can create, while Unlimited allows unlimited sub-accounts and adds white-label branding and API access. Single businesses usually only need Starter; agencies with several clients usually need Unlimited.
Do I need the Agency Pro plan?
Only if you want to resell HighLevel as your own software through SaaS Mode or rebill usage to clients at a markup. Most single businesses and many agencies never need it.
Are there hidden costs with GoHighLevel?
The main extra costs are usage-based: LC Phone numbers, calls and SMS, LC Email sending, AI features, A2P 10DLC registration fees for US texting, and optional add-ons such as a white-label mobile app. They are billed through a pre-funded wallet.
Does GoHighLevel offer a free trial?
HighLevel has typically offered a 14-day free trial, with longer trials sometimes available through partner links. A credit card is usually required and the trial converts to a paid plan automatically.
Can I switch GoHighLevel plans later?
Yes. You can upgrade from Starter to Unlimited or Agency Pro later without rebuilding your accounts, so many businesses start small and upgrade once they need more sub-accounts or SaaS features.
Choosing your HighLevel plan with confidence
GoHighLevel pricing comes down to two questions: how many accounts do you need, and do you plan to resell? Single businesses should start on Starter, multi-client agencies on Unlimited, and only agencies building a SaaS product need Agency Pro. Then budget realistically for usage on top.
Want a second opinion before you commit? Book a free GoHighLevel consultation and we’ll recommend the right plan and estimate your monthly usage costs on the call.